Cookie Policy

1. INTRODUCTION

This Cookie Policy explains how cookies work and how we use them on this website (the ‘Site’). References in this Cookie Policy to the Site include www.emsmlondon.co.uk and www.emsmlondon.com and all associated web pages.

Please do read this Cookie Policy alongside our Terms and Conditions and Privacy Policy before using the Site.

If you have any questions about this Site, please contact hello@emsmlondon.co.uk.

The operator of this Site and all associated web pages is EM.SM London Ltd (trading as ÈM.SM London) together referred to as “we”, “us” or “our” throughout this Cookie Policy. EM.SM London Ltd is a company registered in England with company registration number 16920183 and whose registered office is at 167-169 Great Portland Street, Fifth Floor, London, W1W 5PF, United Kingdom.

We take the privacy of your information very seriously. This Cookie Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Site. For the purposes of this policy Data means collectively all information you submit to us via the Site (this incorporates the definitions provided in the Data Protection Laws).

2. WHAT ARE COOKIES?

A cookie is a small text file we store on your browser or the hard drive of your computer if you agree. Cookies contain certain information that is transferred to your computer’s hard drive. Our site uses cookies to distinguish you from other users of our Site. This helps us provide you with a good experience when you browse our website and also allows us to improve the Site.

We have carefully chosen these cookies and has taken steps to ensure your privacy is protected and repeated at all times. By continuing to browse the Site you are agreeing to our use of cookies. All cookies used by this Site are used in accordance with current UK and EU Cookie Law.

Before the Site places cookies on your computer you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide a better experience and service to you.

3. TYPE OF COOKIE

This Site may place the follow cookie:

  1. Analytical/performance cookies - they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  2. Functionality cookies - These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  3. Strictly necessary cookies – these are cookies that are required for the operation of our Site. They include cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.
  4. Targeting cookies - These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
4. HOW WE USE COOKIES ON OUR WEBSITE

Cookies on our website are used for the following purposes:

  1. To enable you to add items to your shopping basket and purchase them;
  2. To enable you to create an account to have information such as order history or your details remembered for later;
  3. To improve the website’s usability by saving you time on making a purchase or tracking your order;
  4. To analyse the use of our website through Analytics software such as Google Analytics

You may, if you wish, deny consent to the placing of cookies, however certain features of the Site may not function fully or as intended.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, personalisation settings. Cookies on our site are also used to customise certain areas of content just for you and to make your browsing experience more efficient and faster.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

5. WHAT COOKIES WE USE

Other Users, advertisers and advertising networks that serve ads on the Website may also use their own mechanisms, like cookies. These third-party cookies are governed by the privacy policies of the entities placing the ads and are not subject to this Policy.

By using the Platform and Website, You agree to ÈM.SM London using the cookies. To delete any cookies that are already on Your computer, the “help” section in Your internet browser should provide instructions on how to locate the file or directory that stores cookies. Please note that by deleting or disabling cookies, You may not be able to take advantage of certain functions of the Website and Platform.

Depending on Your settings or the privacy policies for other online services, You may give ÈM.SM London a permission to obtain information from this online services (for example if You sign to the Platform via Facebook or other social media channel, or via Your mobile) You may at Your discretion, give ÈM.SM London permission to access Your information in that social media channel or in other services. The information ÈM.SM London obtain from those services does depend on Your settings for that service or their privacy policies, and You should always regularly check what those are.

6. USE OF INFORMATION

ÈM.SM London uses Your information for a variety of purposes, including providing You with its product or services. The purposes of use of Your information are as follows:

  1. Process Your orders, requests, payments and other services, You obtain by using the Website.
  2. Protect ÈM.SM London’s and other Users and third-party rights and property.
  3. Respond to legal process and requests of governmental, law enforcement body or court or other authorised institution or organisation.
  4. Develop or inform You of new products and services.
  5. Anonymise or aggregate Your information for various purposes like market analysis and reporting.
  6. Customise or personalise Your experience with Website services.
  7. Customise or personalise advertising and communications to bring You information about products and services that may interest You.
  8. Monitor, evaluate or improve Website services, systems, or networks.
7. KLARNA

Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing advertising of Klarna products the next time the user will browse the merchant’s website offering Klarna products, and for analytics purposes.

Persistent marketing and analytics cookies

These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to the merchant. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.

By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. No information connected to the cookies is shared with any third party.

The user’s consent and revocation of consent

Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on aboutcookies.org.

About Klarna

Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a Data Protection Officer and several lawyers specialised in data protection. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at privacy@klarna.co.uk. Please visit www.klarna.com for more information about Klarna, and how Klarna processes personal data.

This Cookie Policy was last updated on 01 July 2026